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Search Engine Optimization
On page optimization
Keyword research Keywords are the phrases people use in search engines to find what they are looking for. SEO is all about using right key phrases in website pages, inbound and outbound links. Keyword research is very important in identifying the right key phrases for your successful SEO campaign. The whole idea of keyword research is to list right keywords which can bring in significant amount of traffic to your website. We use professional and Google Keyword Research tools and involve our clients in keyword selection. Title tag optimization The text in the Title tag of your website page appears at the top bar of your web browser. Search engines while listing the websites relevant to a search made in their search engines will consider the texts in this title tag as well. So texts in the title tag are one of the important aspects of getting rankings in search engines. Since this title tag texts also appears in search engines result pages, appropriate use of keywords may result in more click through for your website. Robots.txt optimization Robots.txt file can be used with the websites to tell search engine spiders to crawl or not to crawl files or folders in your websites. W3C Validation As some of you might know website pages are created with HTML and CSS languages. These pages should be valid in accordance to the World Wide Web Consortium (W3C) which is the governing body that establishes what valid HTML/CSS and what is not. Search engines obey the HTML/CSS standard. If there are errors in the HTML/CSS code of your web page, then search engines might not be able to read everything of your web page. We make sure your website pages are valid HTML and CSS code and place W3C HTML valid icon on your website with a link to the online validation tool, so anybody can check the validity of your website. HTML Source Code Optimization Apart from Title Tag, there are other sections on your web page which can be optimized which includes Meta Description tag, Image Alt tag, link text and Adding Header tag for important information on your web pages. Externalizing scripts to increase Text to HTML ratio. Image and Hyperlink Optimization We use keywords in Alt text of image tags and title attribute of hyperlinks. This helps to a certain extent in search engine rankings. Header Tag Optimization We use keywords in Heading Tags (h1 to h6). Search engines do consider this tag while ranking a site. Canonicalization Canonical Link Element or tag is added between head tags in source code of your website pages to avoid duplicate content issue. Local Search Website Optimization Local Search Engine Submission Local Search Engine Submission helps to improve your website local visibility over the net and get right local traffic to your website. We submit your site to various local search engines. Customer Review Submission Surveys shows that most of the buyers check out online business reviews before making a purchase or signing up for a service. We submit reviews about your site or business to these local search engines so that you remain competitive. hCard Integration hCard is a distributed format for representing people, companies, organizations, and places in a simple and open format. hCard is one of several open micro format standards suitable for embedding in your website. We create an hCard markup that is supported by local search engines and add it to your contact page. Updating Pages for Local Search By adding your local contact address and telephone number in an "address" tag on your website pages your website will rank high on local search results of search engine. Website Usability & Conversion Usability Tool on Website Installing Usability Tool on website helps to understand your sites strengths and weaknesses and accordingly work on them. We install usability tool on your website to track user behavior on your website as this will help to improve conversions. Monthly Website Conversions Tracking We provide report on your website performance on a monthly basis. The report will provide detailed comparison with top 10 ranking websites on Google. The report goes through 35 areas or section of the SEO requirement on the chosen keywords with up-to-date status and advice if any issue is found. Content Optimization Website Content Writing We will update the website content with search engine friendly content for the website based on the keywords we have finalized.
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Company Info
SBWebDesigns4U is a division of SB IT Connection UK Ltd in London, which is registered in England, Company registration number is 6497095.
We provide Graphic Design and Web Solutions, Business Process Support and online Marketing Consultancy.
Our services are professional, flexible, reliable, and affordable. We have years of professional IT services experience and management experience.
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